How to Get Better Search Engine Rankings
E.M. Hammer
Everybody wants to know how to get better search engine rankings. According to the best estimates that exist, there are around 6 web sites for every single man, woman and child on the entire planet. When you consider that there are 6 billion people and you consider that in around 15 years that the World Wide Web has existed, we’ve created 36 billion web sites, that means that you are going to have a really tough time getting people to look at your web site and it’s only going to get harder as time goes on. The way to get around this problem is to have better search engine rankings.
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In essence, when people search for something, whether it’s how to buy the best food for their dog or information on an historical figure intended for use with a school paper, they are going to use one of a handful of search engines such as Google, Bing or Yahoo. Studies have shown that if you are not on the first page of search engine rankings, your chances of getting hits for your web site drop dramatically and if you are not on the second page, the chances of getting hits drop to the single digits. But how do you get your rankings up in the search engines? There are several ways to do it:
Keyword search.
You may have heard this term before, but it bears repeating here. You need to know how to use keywords effectively. It’s not enough to simply find the most popular keywords either. Often, the best choice is to use keywords that are not as popular because even though you’ll get fewer people finding your results, you will be in the top of the rankings for those few people. For example, I once had to research exterminator services for a client. Putting in the search term “exterminator services” showed that there were millions of pages with that term already.
But switching to pest control lowered the numbers significantly. That meant that by using the term “pest control” as a keyword instead of “exterminator service” my client ultimately would get better results because the people searching for the second term would see him in the first page while the people searching the first term would never see him at all since he’d be buried by the competition
Latent Semantic Indexing (LSI) This is actually related to keyword search, but it’s a more sophisticated method of getting your page listed in the rankings. In essence, when Google and other web sites look for your site, they don’t just hunt down one keyword.
They also look for synonyms to your keyword in order to learn more about what you are trying to tell people with your site. By including synonyms (that’s a simpler way of saying LSI), you will improve your rankings because Google and other search engines will consider your writing to be more “natural” and flowing.
Link backs. Just like when you were in school, Google bases where to place you on their rankings by how popular you are. Popularity is measured by how many people link to you.
That means that you need to improve your links in order to get better search engine rankings. There are several ways to do this, but one of the easiest (though it is time consuming) is to spend time reading blogs that relate to your subject area and then leaving behind a valuable comment and a link to your site (simply putting in comments like “nice site” or even just a generic comment which doesn’t discuss anything about what the site is about is not going to get you the links you need since blog owners are likely to delete your comment as spam).
How to get better search engine ranking Magic Article Rewriter
